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  • Sunday, 23 October 2016

    3 Simple but Effective Ways to Gain Business Clarity

    Guest post by Sam Adeyinka

    business clarity, platform growth, blogging, entrepreneurial success

    The subject of clarity is one topic I feel is less discussed, especially as it relates to small businesses and business growth. 

    Rather than focus their efforts on this very pertinent issue, I find small business owners focusing on other things such as trying to make quick money from their prospects. But when you look at this approach very closely, you find out that it doesn’t lead to nowhere but frustration.

    I can still remember very vividly those days when I first launched out to doing business online; it wasn’t because I wanted to help people but rather because I wanted to make a few-quick bucks. Didn’t happen. 

    In short, I found myself constantly spending – spending on stuff such as renewing my domain and my web hosting plan year-in-year-out. In fact, some of my online business went into extension as a result of blind pursuance of money. 

    Maybe if I had taking the time and initiative to focus my energy on discovering what it is that makes me tick and that I find utmost joy in doing I would have become enormously successful those years of running round the circle. 

    I can beat my chest with huge pride to tell you right now that I am happy with myself, I am happy with my business, happy with my cash-outs (even though I feel I could be making more) and everything else in-between but that will be thanks to gaining business clarity along the line. 

    And I am sure it would have been tough trying to find my way around this had the folks I align myself with were not present or willing to help me. 

    I am talking about guys like Abraham, Joe, and the many others that took time to show me the magic that has now brought me the life I live. 

    I will talk about this much later…
    …so the question that begs an answer is ‘What is Clarity’?

    I mean you have to know what clarity in itself is before gearing yourself towards gaining business clarity. 

    So what is clarity?

    Clarity as defined by Merriam-Webmaster is the quality of being expressed, remembered, and understood in a very exact way. 

    That said. Clarity is the quality or the process of being clear about yourself, like who you are, who you are meant to serve and serving them well. 

    Clarity is the distinguishing factor between the fairly successful and the highly successful business man or woman. 

    What I am saying is, finding a niche is not enough but finding a profitable niche is because it is what makes the money keep flowing towards your direction. 

    Since we have been able to establish the meaning of clarity, let’s look at why it is important.

    Shall we?

    Okay, why is gaining business clarity important?

    Here’s why:
    •      Gaining business clarity is important because you don’t want to confuse people as to what your business is about and what it is not.
    •       It is important that you gain clarity in life and as par your business if you were to achieve specific results or manifest specific things or situations in your life and business.
    After all said, it is important that you gain business clarity because it is critical to your success in life and in business. 

    And hence, in this article, I will share with you 3 simple but effective ways to gain business clarity if you are in business for the long haul. 

    Three Simple but Effective Ways to Gain Business Clarity

    #1. Know Your Niche & Narrow it down.

    I love Dayo Samuel’s remark when he said, “Niches are riches”. 

    That’s pretty much what the whole essence of knowing your niche is about – to help you connect with the people that need you and your services most. 

    Not knowing your niche makes for speaking to cricket. And if your aim with this business is to make it grow to the extent of taking you to trips at the Grammys’ then you’ve got to critically look into finding and filling a specific niche. 

    You already know what a niche is about and why it is important. Maybe I should show you examples of those who already are filling their niche well and perfectly too. 

    So if I mention Dayo Samuel, what perhaps will come to your mind is ‘Podcasting’.
    How about when I mention DJ Sobanjo? ‘Teaching mentors and coaches how to run successful consultation businesses’.

    You’ve got to find a niche, yes but you also need to make sure to narrow down this niche.

    There’s what internet experts call ‘Multi-niche’ and a ‘Niche Market’. The latter focuses more on a specific target audience.

    For instance, Abraham teaches focus on how to gain clarity and build platforms. The people that will constantly come Abraham’s way to seek for help will be these set of folks and not folks looking for how to lose weight. 

    The problem however is the fact that people think they are multi-talented and can talk about different things. 

    You can go this route if you are in business of fun, but if not, I’d strongly advice that you find a niche and make sure to narrow down on that niche to serve people contents relating to this niche alone and nothing else. 

    Trust me; the moment you begin to narrow down your niche, opportunities will begin to open up for you.

    Why is this so?

    That’s because the moment you find your target audience and what their pain-points are and serve them the solution, they begin to conglomerate around you, you become the go to expert in that area and hence, you will start smiling to the bank to cash out on well-earned and deserved cash. 

    #2. Get crystal clear on what you’re offering and make sure your customers need it. 

    Getting crystal clear on what you are offering, going to offer and meeting your customers’ overall needs is what keeps your business thriving in the market place.

    And to be able to get to that point where you understand your customers and be able to give them what they want means to first of all know yourself in-depth, that is, inside-out.

    More often than not, bloggers complain and experience burnout because of 1) they don’t like what they do 2) they don’t have a specific niche and a number of other reasons.  

    Darrell Harris is a blogging friend and he recently published on his blog the 7 causes of blogging burnout and picking the wrong niche tops the chart. You should totally check that post out!

    So as business owners, what keeps your drive alive is being clear and what you do and who you serve. 

    If you cannot tell what you do or who your business seeks to help in just one sentence then you are not yet cleared yet and that will largely affect the way you do business. 

    So for instance, if you ask me what I do to help people, I will likely tell you that I teach and help people (like you) start, launch, and grow a successful online business. 

    It took several months to get to this knowledge of why I am in business but it’s thanks to attending seminars and masterclasses such as Abraham’s “Finding Your Unique Selling Point”. 

    That was the first step I took to get crystal clear on what I am meant to offer and who I should target as my audience (customers). 

    This process takes more than just thinking or sitting with a mentor to learn how but largely involve you settings some goals and carrying out some kind of research about the market you are trying to get into. 

    So I had the inclination to write and publish a book and three (3) topics came to mind and each of them makes huge sense but if I was going to go by my own discretion, I probably would have written on the subject of “Traffic Generation”. 

    But going by the survey I did, I realize people wanted to know some of the mistakes they are making with their blogs or as a blogger – then my job was to write and publish something on that topic, which I did. 

    I can’t begin to tell you the amount of remarks I’ve gotten about the book in so far.

    Can you see why it is important to get crystal clear on what you should be offering and at the same time present to your customers what they need and in what form they need it. 


    #3. Get a mentor!

    Spending 2-hours with a mentor is worth more than 16-hours of burying your head in research ‘how to gain business clarity’. 
    "Getting a coach/mentor makes it easy to run your own business successfully". – DJ Sobanjo

    DJ is pretty right and I can categorically tell you that getting folks who mentors me on steps to take, whether it is deploying the right business strategies or putting out copies that will not only capture people’s heart but also get them to buy has really made my life much easier.

    This is actually a topic on it’s on but instead of blabbing away on why it is important to get a mentor, I’d just share with you how to get people to mentor you to not only gain business clarity but also work you through on how to achieve success with your business.

    These are some of the ways I get mentors;
    •          Social Networking Sites (Facebook and Twitter)
    •          Email Reach-out
    •          Cold-calling

    Most of the things I know today, I owe to leaning on the experiences of those that have gone ahead of me.

    I simply find someone who does what (and does it well and better) and I either reach out to them on Facebook or via email.

    The secret is not to sound overly intruding, boring, or making it look like you are connecting with them to just steal the ideas and run off. 

    That means you would have taking your time to research about these persons by reading their blogs, commenting on their posts, actively follow them on their social accounts and share their works consistently. 

    If you follow the above process religiously and then message your prospective mentor, you are sure to get them to respond to you and be really interested in you as to help you in whatever you ask of them. 

    This is how I got Jeet Banerjee, Neil Patel, Harleena Singh, Ryan Biddulph, Ramsay of BlogTyrant, and many others to respond to my mails and help me achieve the level of success I have enjoyed as a blogger. 

    See that?

    Wrapping Up

    Hey friend, if you ever desire humongous success in business then you should starting mapping out time as from today to gain clarity as a person and as a business entity.

    This is the only thing that will distinguish you from the blogger, online entrepreneur, and the make-up artist next door. 

    Thanks for listening to me all this while and please do not hesitate to air your opinion on this subject by making use of the comment box below.

    About Author: Sam Adeyinka is a seasoned blogger, a passionate podcaster, a creative writer and a digital marketing strategist who loves teaching young minds how to start, launch, and grow a successful online business. You can download his 0.99cents handbook on Amazon titled 101 Common Blogging Mistakes: And Smart Fixes.

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    Sunday, 9 October 2016

    #Leverage2016: Join Dayo Samuel, Olumide Adeleye, Yemi Omotunde, Olumide Ojeleye, and others at the 2nd edition

    University of Ibadan

    After the successful maiden edition of Leverage Conference in 2015 at Lagos State University, we are reloaded with the second edition of Leverage Conference.

    Leverage Conference is a nation building event powered by Seasoned Life Journal. This is one of our expressions as we contribute to national development.

    It is a platform that inspires the minds of Nigerians with actionable insights to live their full potential, teach principles of personal leadership and empower them with strategies that will help them be intentional in living a relevant life and be committed to the transformation of the nation.

    The theme for Leverage Conference 2016 is : BRACE UP

    University of Ibadan

    With the underlying economic challenges, there is a strong resistance that can prevent people from fully maximising their full potential and delivering results they desire.

    So this second edition is coming with a message of hope and courage and also seek to equip people with information and strategies that have been time tested to produce results.

    The conference will hold on Saturday, October 15, 2016. It will feature the following speakers:

    Abraham Ologundudu: Convener Leverage Conference

    Tobi Adesanya: Reinvent yourself and reshape your future.
    Founder, Relevance Initiative, Founder, Heart2World Publishing

    Dayo Samuel: Break the frame: How cultures are transformed through principle centred leadership
    Founder, Nigerian Podcast Network, Founder, Audacity2Lead, Nigeria Podcast father.

    Olumide Ojeleye: Changing Paradigms: mindset of victimism and Culture of blame
    Brand and performance consultant, founder, life hub network international

    Olumide Adeleye: The Untold Story of an Entrepreneur
    Founder, Twim Academy

    Hezekiah Akinrinde: Capital Seed: Getting Started where you are with what you have.
    Convener, shift initiative, Pastor - The worship Center

    Closing Keynote talk: Yemi Omotunde
    Ron Boanergers company, Pastor Ron, Keynote session, HarvestHouse Christian Center

    The conference will start at 9am at The Student Union Event Center, University of Ibadan

    Note: This event is not restricted mainly to the community of University of Ibadan.

    If you interested, you should register free at 

    For further inquiries, send an email to info@Leverageng.com or call 08137513599 or 0816 422 4811.

    You can also follow @Leverageng and @leverageconference on Twitter and Instagram respectively

    The 2016 edition of the Leverage Conference is powered by Seasoned Life Journal and proudly supported by The Accubin, Rene Digital Hub, Tush Magazine, Rehoboth Creatives, Unibadanefiwe, Yabaleft Online, Love Care community, Life Hub International and University of Ibadan, Student Union Government.

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    Monday, 12 September 2016

    LYLEP4 - How to Break the Pessimism Sydrome and Become Productive with Your Dreams [Podcast]

    The world we live in at this time is full of information. One Google search will bring about a  billion results. If you are like me, who likes to read a lot. I spend time researching for solutions to the challenges I face daily. 

    But with the availability of all these knowledge, comes another problem. It is what we call, information overload. You have so much information at your disposal and it becomes so overwhelming.

    You have tried so many experts and influencers advice but it seems you are moving far away from materializing your dreams. You are scared your dreams will remain dreams but you are more scared of trying anything new. You don't want to fail again.

    This is the reality of so many people. They have lost hope in learning from others because of their past experiences.

    Well, It is not your fault. No one likes to be unproductive. We all desire to see results as quick as  possible.

    Are you yearning to really make a difference in this world? You want to live your dreams, add value to other people's life? Even though you want this badly, you don't know what exactly to do and you doubt the information you read and listen to daily? Well, listen to this episode and you will be able to breakout of that pessimistic mindset.

    Podcast: Download
    You can also listen on: iTunes | Android | Email | RSS

    In this episode:

    • I want you to understand the place of principles in being successful.
    • I shared 3 tips that will help you become more optimistic about receiving help from people.

    Links Mentioned in this Episode

    Grum.co (Update your Instagram from your PC) 

     No Excuse Challenge Ebook Free Download

    Over To You
    I love to have a feedback from you. 
    • What is your key take away from this episode? 
    • Why do you sometime feel skeptical about other people teachings and advice? 
    Please share with me using the comment form below. I use your comments to improve on my content.
    Be Social
    Please share the love by sharing this post across your Facebook, Twitter and other network you belong to
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    Tuesday, 30 August 2016

    LYLEP3 - How to Get Started on Your Ideas With Little Resources [Podcast]

    There is a saying that "Excuse is the tool of the incompetent." It's one thing for you to have big dreams in life, it is another thing to live those dreams. Because of how our dreams are much bigger than our resources, it is very easy to dwell on that as an excuse.

    We could get scared of what we want to accomplish and shy away. In this episode, I want to show you that you can get started with that little you have. It is very simple if you understand certain principles in life.

    Live your dreams, start normal

    Are you passionate about the kind of things you see yourself accomplishing but often think your available resources is a barrier? Well, listen to this episode and break that mental limitation.

    Podcast: Download
    You can also listen on: iTunes | Android | Email | RSS

    In this episode, you will:

    1. Learn about my book (No Excuse Challenge: A definitive guide to break mental limitations in less than 30 days).
    2. Learn about the "No Excuse Series."
    3. Gain insight on how to use available resources to kick-start on you dreams.

    Links Mentioned in this Episode

    SmartbCamp.com - John Obidi
    No Excuse Challenge Ebook Free Download

    Over To You

    I love to have a feedback from you. What is your key take away from this episode? Do you think I was clear enough with my points? Please share with me using the comment form below. I use your comments to improve on my content.

    Be Social

    Please share the love by sharing this post across your Facebook, Twitter and other channels you own
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    Monday, 15 August 2016

    LYLEP2 - How to Deal With Transitional Phases In Life [Podcast]

    To everything on the surface of the earth, there is a season. The Journey of every individual in this life differs but one common denominator is the presence of phases. One proof of this fact is that you are not where you were a year ago. Things are surely different.

    In this episode, I am more concerned with how to handle those seemingly challenging times of your life. Don't despise this time of your life. Your decisions and actions will determine the outcome of the season.

    Challenges, seasons of life, time for everything, make a comeback after a setback

    Are you having experiences that seem like a setback in the pursuit of your dreams? This episode is for you. You will be equipped with actionable steps to simplify your challenges 

    Podcast: Download
    You can also listen on: iTunes | Android | Email | RSS


    In this episode titled How to handle transitional phases in life you will learn:

    1. What a transitional phase is.
    2. 5 great steps to help you un-clutter a phase that seems like a setback  

    Over To You
    I love to have a feedback from you. What is your key take away from this episode and how do you deal with your own transitions? Please share with me using the comment form below.

    Be Social
    Please share the love by sharing this post across your Facebook, Twitter and other channels you own
    Continue Reading »